"Conspicuous consumption is a term used to describe the lavish spending on goods and services acquired mainly for the purpose of displaying income or wealth. In the mind of a conspicuous consumer, such display serves as a means of attaining or maintaining social status. A very similar but more colloquial term is "keeping up with the Joneses".
Invidious consumption, a more specialized term, refers to consumption deliberately intended to cause envy.
Conspicuous consumption is antagonistic to sustainability because it greatly increases resource use and environmental impact."
Hard to know which this is .. conspicuous or invidious. Either way, it's obscene anywhere but particularly in a country like India.
Invidious consumption, a more specialized term, refers to consumption deliberately intended to cause envy.
Conspicuous consumption is antagonistic to sustainability because it greatly increases resource use and environmental impact."
Hard to know which this is .. conspicuous or invidious. Either way, it's obscene anywhere but particularly in a country like India.