Go for a different product. I use a stretchmark massage oil (Dermaoil) and get no itching from it.
I feel the same way about thw Palmers stretch mark lotion..
I thought it was just me
But I still use a combo of the Palmers lotion and the regular coco butter 3times a day
I haven't suffered the itching but the shirt sticking can get REALLY annoying. i get itching other times not after I apply the lotion. Try not to itch cuz if there is stretch marks or some coming in the scratching can make them worse.