Bio oil works wonders too,but its more expensive. I have nasty stretch marks that were bright read. been using it for about a month now, and they've turned kinda silvery, much less noticable than bright red!
Unfortunately that's how they look when they first appear, I got them on my sides and hips with my first..just make sure to lotion and not itch them! After baby comes get mederma stretch mark cream, it lightens them up a lot and kinda fills them in so you can't feel them as much!