Its terrible, i know, but we pretty much just have to deal. Do buy bigger bras though, as you need them. I found that taking my bra off just made them hurt more. Support from a well fitted bra helps.
Oh, and it gets better in the second trimester. Tederness isnt nearly as bad, but now my shoulders ache from bigger boobs.
Sports bras are a miracle. Even ones from walmart. Sleep in one they'll feel much better.
Yup i know that feeling I would suggest to wear a well supported bras non wired