Yes coconut oil is the best, I use organic coconut oil and let it melt in my hands and just put it all over. It makes my skin feel amazing and no itchiness
When I was pregnant with my son I used a combination of baby oil and lotion. I would put the baby oil right after I got out of the shower and then put the lotion over the top of that, then just pat dry. I ended up with no stretch marks so I have been doing the same with this pregnancy since about 10 weeks and I am 17 weeks today.
Cocoa butter and/or utter cream. I've been using both... since about 10 weeks. On belly, breasts and sides.
Start now! I should have earlier with my daughter. Trust me, you will start to itch when you get bigger.
I started itching at 16 wks! Its horrible! I know what you are going through. :)