Lotion has a tendency to make skin look a little different when you use it. That you have dry and whitish skin after a friction burn isn't all that uncommon and yes, I'd have expected it to be better by now but it may take time. https://www.medicalnewstoday.com/articles/325438#friction-and-chafing You do want to make sure you aren't compounding the situation with the lotion which actually sometimes can irritate skin. But you have no physical discomfort at all? Do you have a physical coming up or anything in which you can show your doctor?